You define value.
Start with customer value, close rate and the most you can responsibly pay for a qualified opportunity.
A reverse lead proposal
You name the
lead price.
Tell us what a genuinely qualified customer enquiry is worth to your business. We model the advertising economics, then approve the proposal, counter with a viable number or decline it.
No commitmentuntil the definition, price and service area are agreed
Example unit economics
Average new customerA$5,000
×Estimated close rate20%
÷Your proposed lead ceilingA$150
Illustration only. Your proposal uses your own numbers.Why reverse the quote?Most agencies tell you what marketing costs.
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Most agencies tell you what marketing costs.
Few ask what a result is worth.
We test viability.
We assess search and social demand, competition, qualification friction and the likely acquisition range.
Both sides decide.
If the economics work, we agree a pilot. If they do not, we counter clearly or decline—before anyone wastes media spend.
The proposal rules
A real price needs a real definition.
Your number is only meaningful once “qualified lead” is written down. The pilot agreement defines exactly what is billable and what is not.
Qualified and exclusive
- Correct service and service area
- Valid contact details
- Agreed intent and timing signals
- Delivered to one approved partner
A lead is not a sale
- No guaranteed close rate
- No guaranteed revenue
- No invented volume forecast
- No scale before pilot validation
Approve, counter or decline
- We approve viable proposals
- We counter when the gap is workable
- We decline poor market economics
- You remain free to say no
250k+Australian seller leads generated
5 yearsRunning performance campaigns
20Initial service markets modelled
A$0Agency retainer in this model
Propose the economics
What would you pay for a qualified lead?
Use your real customer economics. We’ll review the market, qualification standard and proposed ceiling, then text you whether the opportunity is approved, needs a counter-price or is not viable.
You set the ceiling.We test whether it is viable.No obligation if it is not approved.